During my internship at Ainslie Football Club (AFC), our team identified that Facebook posts containing human interest stories were the most engaging using analytic data. Further, to capitalise on this insight, we decided to create a video series called ‘Who Are We’ - an interview-style series starring influential people at the club, providing them with a platform to tell their stories. Although these were filmed in the midst of a lockdown, I'm happy with how they turned out. My role in ‘Who Are We’ was to record, interview and edit the interviews into 2-5 minute bite-sized clips to be posted to Facebook. As a result, I applied research-based insights to identify an area we could capitalise on through content creation.