Get Back to Big

Before commencing the 2022 AFL season - in-person crowd attendance was at all-time lows due to Covid-19, particularly for newer teams that had recently joined the competition. Further, at the time, Sydney was most recently affected and were emerging from lockdown restrictions. To stimulate in-person AFL attendance in Sydney, I created a campaign for the GWS Giants using Out Of Home (OOH) media. My big idea, ‘Get Back to Big’ is at the forefront of executions in conjunction with action shots and colour blocking, emphasising the team's colours. As a result, I received a High Distinction and pitched my idea confidently in class.

 

The pitch deck below provides more detail on how my posters help improve attendance numbers, the campaign's versatility, and whom I would target.